Top 5 changes a'comin to energy drinks

The energy drink market is constantly evolving and going through phases in popularity and who the drinks are marketed to. Sometimes it is nice to attempt to see a little in to the future. So, I will be sharing my top 5 things to look out for in the energy drink market in 2019.

1) We energy drinkers are getting older, and marketers know it. You will start to see marketing with less motocross and more trying to keep up with your kids Christmas morning. 5 Hour Energy is already on top of it, and you will begin to see the other companies follow suite very soon.

2) Energy drinks are making the move from the gas station to the grocery store. Energy drinks are no longer for edgy teenagers and edgier people in the early 20s. Energy drinks are consumed by a wide market now, and to reflect that you will begin to see more and more drinks show up in the soda aisle of your local grocer right next to the household name sodas.

3) Herbal. I am not the biggest fan of herbal drinks, but that is because I don't even attempt to pretend to be a healthy individual. For people who have not chosen my tomorrow-be-damned path herbal energy drinks will start becoming more and more common. Pepsi is ahead of the curve on this one, already releasing many "organic" drinks. Expect this to be a fad, if not a trend.

4) Powder mix. Mio has already come out with a way to add energy to boring old water (not to be mixed with other caffeinated products (yeah, right)). Other companies will no doubt be breaking in to this market before long a quick Amazon reveals some small companies are using this as of yet exploited niche to break in to the energy drink game. If my Facebook feed is any indication people are becoming more and more conscious of the fact that their bodies need water, and these H2O supplements will be set to monopolize on that.

5) Searching around the web for sources and information on energy drinks, as I am wont to do, I always come across multiple scary news articles. These articles tell me how energy drinks are going to kill me and my loved ones and cause the fabric of society to unravel and plunge humanity in to a new dark age where terror and despair is a constant companion and the living envy the dead. People love to tear down the things others enjoy, and love the attention they get from screaming about the evils of something, anything, no matter how innocent the thing is. With smokers becoming a dying breed, hastened by the rise of vaping, the fun killers need to find something else to scream about, so why not energy drinks. So prepare yourselves energy drinkers, for folks with "I want to speak to your manager" stopping you at the supermarket to tell you how you shouldn't be buying that pack of Redbull, and have your witty comebacks about that six gallon tubs of ice cream ready.